มหาวิทยาลัยรังสิต ร่วมกับ Thai Web Publishing Business at Rangsit University ได้จัดโครงการฝึกอบรมหลักสูตร "เทคนิคการสร้างรายได้ 6 หลัก จากธุรกิจบนอินเทอร์เน็ต" โดยใช้แนวคิด "Fun For Fund" และกลยุทธ์การสร้างรายได้บนอินเทอร์เน็ต เมื่อกลางเดือนมีนาคมที่ผ่านมา โดยมีวิทยากรชื่อดังชาวฮ่องกง Mr. Kelvin Hui ซึ่งประสบความสำเร็จกับการทำธุรกิจและเป็นผู้เชี่ยวชาญด้าน Internet Marketing ของโลกเป็นผู้บรรยาย
ช่วงที่ผ่านมามีการพูดกันถึงเรื่อง google AdSense กันมากพอสมควรนะครับตัวผมเองก็รู้จักกับ Google Thai AdSense ไม่กี่วันที่ผ่านมานี้เอง ก็พอจะรู้คร่าวๆ นะครับว่า Google Thai AdSense คือบริการจาก Google ที่ให้ผู้ที่มีเว็บไซต์ สามารถหารายได้โดยการนำ Code ที่ได้จากการสมัครเป็นสมาชิกของ Google มาใส่ไว้ที่เว็บไซต์ของตนเอง ซึ่ง Code นั้นจะเป็น โฆษณาที่ส่งมาจาก Google โดยโฆษณานั้น ๆ จะเป็นโฆษณาที่มีเนื้อหาสอดคล้องกับเนื้อหาของเว็บไซต์ของคุณ ตัวอย่างเช่นถ้าเว็บไซต์ของคุณเป็นเว็บไซต์ที่เกี่ยวกับการท่องเที่ยว โฆษณาที่ส่งมาจาก Google ก็อาจเป็นเว็บไซต์ที่เกี่ยวข้องกับ โรงแรม,สายการบิน เป็นต้น.
Labels: Thai AdSense
- Will Rogers
Both advertising and public relations get people to say and think nice things about your company. With advertising, you pay a media outlet to spread your positive message. Public relations is the art of getting free advertising in the form of a news story rather than an ad.
If public relations is not a significant part of your marketing plan, it might be time for you to do a rewrite.
A claim made in a paid ad or commercial is likely to be met with skepticism. An identical claim made by the news media will be perceived as nonbiased and objective. That credibility gap is what makes public relations so powerful and worthwhile.
Think of how bombarded you feel by advertising. Newspapers, magazines, radio, TV and the Internet generate a roar of advertising noise that many people just turn off or tune out.
Nike's "Just do it" ad campaign created fanfare and hoopla. The company's market share, however, has been falling from a high of 47 percent in 1998 to a current level of less than 35 percent.
The Energizer Bunny is a great concept but has not necessarily been effective at generating brand identification or loyalty. One quiz show offered a contestant $100,000 to name the company that sponsored the bunny. The contestant answered Duracell. It was a blow for both the contestant and Energizer.
What is clear from these examples and so many others is that advertising is not necessarily the best way or the only way to increase sales, market share or profitability. There is a great book on this subject entitled, "The Fall of Advertising and the Rise of PR" by the father-daughter team of Al and Laura Ries.
I have witnessed the difference between the buzz created by a simple press release about a company's accomplishments compared to a paid ad on the same topic. Time and again, hardly anyone saw or remembered the ad, while many folks read and recalled the news stories generated by the press release.
A shrewd public relations strategy takes interesting and relevant items about a business and puts them into a format the news media can relate to and use. Local media are hungry for stories about the accomplishments and innovations of businesses, along with services they are providing to the community or their employees.
Sure, a financial institution can run an ad announcing that it is No. 1 in the residential lending market. Getting the media to report on that success is so much more powerful.
I'm not suggesting that advertising is a waste of time and money. It can be successful at creating name recognition and brand identity through sheer repetition. It might be vital in a crowded market. Paid media also gives you control over your message.
Using PR to build interest in the product or service and then following through with advertising to repeat the message is a very effective internet marketing strategy.
I encourage you to consider building some PR into your internet marketing plans. It is an effective tool that you can employ to boost your sales at a very reasonable cost. You can do this!
Jerry Osteryoung is an FSU finance professor and executive director of the Jim Moran Institute for Global
Entrepreneurship at Florida State
Microsoft has hired Steven Berkowitz, the chief executive of Ask Jeeves, to run its floundering Internet division, Microsoft said yesterday.
Mr. Berkowitz became president of Ask Jeeves in 2001 and chief executive in 2003. He helped transform the service, which was introduced to answer questions posed in English phrases, into a search engine to compete with Google. Mr. Berkowitz continued to run the company after it was acquired by IAC/InterActiveCorp last July.
Microsoft has been struggling to redefine its online internet marketing strategy and build an advertising-based business to confront competition from Google, Yahoo and others. The company's MSN service, which dates from 1994, has gone through a series of sharp strategy shifts as Microsoft has wrestled with whether it is a media company as well as a software vendor.
Most recently, the company decided to revive its effort to build advertising-based businesses as it sees Google give away free software, supported by advertising.
Despite a large investment to develop and promote its new search engine, Microsoft's share of the search market in the United States has plummeted. In March, it had 13 percent of the search market, down from 16 percent a year earlier, according to comScore Networks. Ask Jeeves held its share constant at 6 percent over the same period.
Microsoft's MSN Internet division over all was the second-most-visited network of sites in the United States, with 110 million visitors in February, unchanged from a year earlier, according to comScore. Yahoo, the No. 1 site, increased its audience 4 percent, to 120 million.
In an e-mail message to employees, Kevin Johnson, the head of the Microsoft division that includes Windows and Internet services, said Mr. Berkowitz would be a senior vice president, succeeding David Cole, who is going on leave in May.
Mr. Berkowitz, however, will have more limited responsibilities than Mr. Cole had. He will run marketing, sales and business development for MSN and the new Windows Live brand, which is meant to incorporate Microsoft's mail, instant message and search services. He will not oversee product development. His appointment was first reported on the Web site of The Wall Street Journal.
Development of e-mail and other communications services is run by Blake Irving, and search development by Steven Sinofsky.
An IAC/InterActiveCorp spokeswoman said that for now Mr. Berkowitz's responsibilities would be assumed by Doug Lebda, its president.
